Vanilla Piercing & Jewellery

Vanilla is a piercing and jewellery brand that intends to stand out against the noise, sitting in the intersection of streetwear, music, art, and design. The identity is jewellery and piercings that are bold - not subtle, sought after - not chasing, expressive - not understated. My role as the in-house motion designer and content producer is to represent our unique identity through motion. Through this work, customers come to understand our values — In-store, on social media, and throughout the website experience.

In my day-to-day, much of the work I have produced has gone beyond motion design workflows, including graphic design, videography, colour grading, AI pipelines, and directing.

Vanilla's colour palete is mostly monochromatic, with a cobalt blue used as our accent colour. To coincide with the bold, high contrast identity of the brand, solid colours are favoured over the use of gradients or shades.

As per brand guidelines, I avoid all incorrect use-cases of the logos and brand marks. These include displaying the logo in a non-branded colour, adding drop shadows, using effects to distort the logo, or stretching the original height or width proportions.

Below are just some of the content I’ve spearheaded the production of.