Authentics - 2 for $80

I personally have purchased from the Authentics collection, which led me to creating a motion graphics fashion ad specific for their line.

I thought it would be an interesting challenge and structure to include each of Factorie's collections, but then conceptually (and literally) zoom into Authentics as the primary focus of the ad, as this campaign promotes the brand’s 2 Authentics Fleece for $80 sale. The ad opens by showcasing each of Factorie's collections, presenting the breadth of clothing lines on offer before isolating the Authentics range as the focal point. Then, the promotion is revealed one beat at a time alongside various models posing with Authentics apparel. The price is then dropped from top of frame, announcing the $80 price tag unavoidably as the models rotate from left to right.

The colour selection is limited strictly to two colours: white and Authentic Blue. This means utilising creative sheens, gradients, and contrasting stroke and fill techniques to manipulate these shades into an aesthetically pleasing composition.

The campaign uses UGC and promotional material sourced only from Factorie's official social media accounts. Additionally, Factorie's Space Mono and Authentics' Neue Haas Grotesk Display Pro typefaces are displayed throughout.